WardNav Advertising Model

WardNav will include relevant advertising designed to help visitors.

The challenge with advertising

Healthcare environments require a different approach to advertising. Users are often stressed, emotional or focused on important appointments.

Traditional advertising models do not always fit well in this context.

WardNav’s approach

WardNav is being designed with a **user-first advertising model**, meaning:

• Ads should be relevant to the visitor journey
• They should provide value, not distraction
• They should feel natural within the experience

Why this model works

Instead of overwhelming users, this approach:

• Maintains trust in the platform
• Improves relevance of ads
• Creates better engagement
• Supports long-term growth