WardNav Advertising Model

WardNav will include relevant advertising designed to help visitors.

WardNav Advertising Model | WardNav

Business model

WardNav Advertising Model

Building a system that balances revenue with user experience.

The challenge with advertising

Healthcare environments require a different approach to advertising. Users are often stressed, emotional or focused on important appointments.

Traditional advertising models do not always fit well in this context.

WardNav’s approach

WardNav is being designed with a **user-first advertising model**, meaning:

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Location-based relevance

Ads linked to nearby services such as cafés, parking or pharmacies.

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Partnership-focused

Working with businesses that support visitors.

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User choice

An optional ad-free version is planned.

Why this model works

Instead of overwhelming users, this approach:

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